Privacy Policy

Who we are

This website is operated by Yoosh Oy, a company registered in Finland.

What data we collect

We use PostHog for website analytics. Depending on your cookie preferences, we collect:

Without cookies (anonymous tracking)

• Page views and navigation patterns
• Button clicks and interactions (e.g., "Apply now" clicks)
• General device information (browser type, screen size)
• Approximate location (country/region level)

This data is collected anonymously without persistent identifiers. Each session is treated as a new visitor.

With cookies (after consent)

If you accept cookies, we additionally collect:

• A persistent identifier to recognize returning visitors
• Session history across multiple visits
• More detailed interaction patterns

Why we collect this data

We use analytics to:

• Understand how visitors use our website
• Identify which challenges attract the most interest
• Improve the user experience
• Measure the effectiveness of our communications

Legal basis

Anonymous tracking: We rely on legitimate interest (GDPR Article 6(1)(f)) for basic anonymous analytics, as this data cannot identify individuals and is necessary for understanding website performance.

Cookie-based tracking: We rely on your consent (GDPR Article 6(1)(a)) before setting any tracking cookies. You can accept or decline via the cookie banner.

Data processing and storage

Analytics data is processed by PostHog using their EU Cloud infrastructure (eu.posthog.com). Data is stored within the European Union.

We use a reverse proxy to route analytics requests through our own domain, which improves reliability and keeps data within our control.

Data retention

Analytics data is retained according to PostHog's default retention policies. Anonymous session data is typically aggregated and individual records are not kept indefinitely.

Your rights

Under GDPR, you have the right to:

• Opt out: Decline cookies via the banner, or clear your browser's localStorage to reset your preference
• Access: Request information about data we hold about you
• Erasure: Request deletion of your data
• Object: Object to processing based on legitimate interest

Contact

For privacy-related inquiries or to exercise your rights, contact us at: potekhin.work@gmail.com

Changes to this policy

We may update this privacy policy from time to time. The "last updated" date at the top indicates when the policy was last revised.